Michael Bierut Design Irony
Over the past month, I've been working on a website for a construction company who wanted a fresh, modern site to replace their outdated Wordpress site.
Redoing the logo wasn't part of the deal, so I decided not to focus on incorporating the logo at all (since it would definitely clash with this "fresh new modern" site), but I did take the colors - black, white, and red - from the logo for the site design.
I've been drawn to large font lately. I find that when I go to a site, big font makes things feel fun and exciting to me. Sometimes absurdly big. With nothing else.
I know this isn't everyone's taste and in fact, does absolutely nothing for some folks (my husband is one of them). But I like it.
So as I started working on this new site, I decided instead of using Squarespace font options, I wanted to create graphics to bypass any CSS responsiveness issues and have a little more freedom in the storytelling.
Here are a few of the graphics I ended up designing to give you a taste of the direction I was going in:
I used red color to send little secret messages here and there, which I felt was a fun touch. Design should make you happy, after all :)
The part of this that I love is that just a couple of days ago, I came across a lecture on YouTube by designer Michael Bierut. This provoked me to go explore some of his designs and books.
His latest book "How To" really stood out to me...
The first line obviously makes me smile, as a designer living in the wilderness, but the style is overall so similar to my latest website design! This made me feel good because I felt that without knowing, I designed graphics very similar to a renowned veteran designer. I'll have to purchase this book, as soon as I finish The Design of Everyday Things.